Dinners with Nat Geo and Discovery sparked my curiosity for people — how they think, act, and interact. Design became my way to turn that curiosity into something meaningful. I craft experiences grounded in real human insight, building brands, leading UX research, and designing interfaces that feel effortless yet intentional, always with a strong sense of soul.
Education
2022 – present
Bachelor of Design — IIITDM JabalpurIndian Institute of Information Technology, Design and Manufacturing. Current CPI 8.4.
Experience
Feb 2026 – current
Ideosphere — Design Thinking Intern
Contribute to branding strategy through structured brainstorms and research.
Conduct primary and secondary research for brands, alongside UX research for visual assets.
May – Dec 2025
Initiatives of Change (India) — Interaction Designer
Led UX research and interface design for the IofC India website from scratch.
Designed accessible maps of campus infrastructure systems — drainage, electrical, EPABX — to improve maintenance workflows and help future managers navigate the campus.
Designed AV system user manuals and onboarding / archival booklets.
Mar – Jul 2024
Spawn Point — Design Lead
Led UX research and interface design for the website and gaming platform.
Created a brand identity from scratch.
Publications & Patents
Patent · 2025
Ergonomic tote handbagA tote handbag design for improved weight distribution and daily-use ergonomics. Indian Patent No. 202421086942, published 2025.
Paper · 2023
Postural analysis — SpringerSai Prakash, B. et al. (2026). Postural Analysis and Review of the Unergonomic Working Conditions of Desert Cooler Fabrication Plants in Jabalpur, Madhya Pradesh. In Human-Centered Digitalization, Volume 1. Springer, Singapore.doi.org/10.1007/978-981-96-4186-4_46
Volunteer projects
Selected
Brand guidelines, UX strategy, and UI design for the music club of IIITDM Jabalpur.
Built a website allowing artists to sell artwork online, connecting artists and buyers.
Led the rebranding of D Island, translating its personality into a more cohesive visual system.
Shrot (formerly The Himalayan Soap Shop) — branding from strategy to conceptualisation, website interface, packaging and digital assets, with on-ground research across remote Uttarakhand villages.
Skills
Design & research
UX research, interface design, visual branding & brand strategy, service design, design thinking, ethnography, graphic design, basic 2D animation, basic video editing and 3D modelling.
Technical
Figma, Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Rhino 3D, KeyShot.
Management
Seven months of hands-on experience in event management and engaging with people from diverse backgrounds at Initiatives of Change India.
Ethnographic researchBrand strategyVisual identity system
A fresh visual identity system to match Ideosphere's evolved personality.
Role
Design Intern
Team
Solo
Timeline
10 weeks
Year
2026
The challenge is not the absence of communication. It is the absence of clarity.
Problem framing
01 Context
Ideosphere is a 15-year-old insight-driven, message-first communication agency that simplifies business complexities through compelling narratives.
The brand had outgrown its visual and verbal identity. Fifteen years of evolution — from an exploratory "teenager" to a mature strategic partner — weren't reflected anywhere in how it presented itself. Social traction had been flat, and discovery meetings surfaced a gap between what the team knew itself to be and what the identity communicated.
02 Process
I adopted the organisation's own approach
Discover, create, express — the framework Ideosphere uses on client work, turned back on itself.
Discover
Find alignmentSurface the brand's point of view from every angle and locate where the narratives agree.
Create
Build the narrativeShape a brand narrative and personality that aligns with the truth already in the room.
Express
Translate itCarry it into a manifesto, corporate deck, social system, and website assets.
03 Discover
Everyone had a story. Nobody had the same one.
I ran open-ended interviews with the leadership to understand Ideosphere's history, its evolution, and how its perceived personality showed up across touchpoints — website, corporate deck, manifesto, social. The goal was to find the pattern underneath five different versions of the same brand.
Ideosphere is a custodian to brands.
AnnirudhaChief Executive Officer
People say we are the McKinsey of advertisement.
ShoebChief Innovation Officer
We reflect mastery of craft in our work.
MayurChief Operations Officer
It functions like an indigenous tribe.
NiharAV Account Director
Message is something that comes prior to communication itself.
ReemaHead of Strategy
04 Create
From verbatims to a personality
The interviews became a word cloud — the raw material for archetype and positioning work, while secondary research into the competitive landscape shaped the initial tone-of-voice strategy.
custodianhonestsageexplorermagicianprotectormastery of craftrefreshingly simplecreatorself-assuredintentionalprecursor of brandingclarityrelevantinnovator
Audiences
Who the work actually has to convince
Founder / CEOOperates under constant pressure and limited time. Wants clarity and to-the-point information.
CMOFocused on execution and outcomes. Looking for an answer to "can you make us an ad campaign?"
HRShapes culture and attracts the right people. Seeking authenticity in how the organisation is expressed.
Others create attention. We create clarity.
Positioning line
05 Express
Messaging is infrastructure, not decoration
That belief drove every downstream decision. The identity had to behave like structure — a grid that holds content up rather than graphics that shout over it.
Primary
ideo red#E8232A
Secondary
canvas white#FFFFFF
Depth
space grey#1A1A1A
Gotham
Primary · display & content
Flexible weights and high legibility for the volume of content Ideosphere produces.
Playfair Display
Secondary · display only
Breaks the monotone and pulls attention. Reserved strictly for highlights and personality.
Deliverables
Manifesto, corporate deck, social media system, website assets, and a documented brand guideline covering wordmark usage, the grid, colour, typography, and the abstract visual language.
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